QOH Jewelry

The Brand Doula brought me on board to collaborate on a website rebrand for QOH Jewelry, a black-owned fine jewelry brand founded by designer Tiffany Haynes.

My role as the project's copywriter was to shape QOH Jewelry's brand voice and messaging, ensuring alignment with its core values and resonating strongly with its audience. From there, I employed the established narrative to create the website copy — ensuring a seamless alignment between the brand's voice and the redesigned user journey. I crafted evocative copy that not only showcases the exquisite nature of the jewelry but also brings to life the idea that beauty can be found in the everyday.