Numinus

Reimagining psychedelic therapy

Role

Copywriting

Scope

Rebrand

I had the opportunity to collaborate with GrandArmy as the lead Copywriter as they worked with Numinus to create an identity system and messaging that reinforces the company’s position at the forefront of psychedelic therapy.

Numinus is shaping a new path in psychedelic medicine.

Numinus develops and delivers transformative psychedelic therapeutics, inspired by tradition and informed by science. Through an integrated model, Numinus are actively contributing to the body of primary and clinical psychedelic research while delivering best-in-class therapeutic protocols.As an integrative wellness company, Numinus delivers fully transformative experiences to our community that enable them to refresh their perspective and reframe their sense of self.

Access the open mind.

Steps in the right perception.

Psychedelic medicine, by design.

The portal to transformative healing.

In shaping the Numinus brand messaging and copy, my role was pivotal in steering them towards becoming the foremost trusted name in the psychedelic realm. With a focus on the end user, I embraced Numinus' experience-first ethos and weaved it into every piece of copy all while injecting the credibility of their research into the brand’s DNA.

My vision was to forge a connection. As this is a company that can walk the talk — there was an opportunity to position Numinus as the beacon of trust and safety; rather than being lumped in with counter-culture trends. AKA mushrooms are so much more than tie dye shirts and lava lamps.

I gave the brand copy a human touch, making it relatable, authentic, and intriguing. I harnessed the power of factual-based storytelling to pique curiosity and take the audience into a realm where science and experience harmonize.

The Numinus voice seamlessly blended experience, credibility, and humanity to craft a brand narrative that's more than just a tale – it's a commitment. Numinus isn't just a brand anymore; it's now synonymous with trust, safety, and boundless exploration.